| FOREWORD |
6 |
| WHAT IS A
BEST-SELLER? |
7 |
| BEST-SELLING
DOES NOT ALWAYS EQUAL BEST-WRITTEN |
8 |
| ON THE
OTHER HAND … |
9 |
| WORD-OF-MOUTH |
11 |
| CREATING
YOUR STEPS TO SUCCESS |
13 |
| PLANNING
AHEAD |
15 |
| CREATING
YOUR GOALS |
17 |
| FIND YOUR
END RESULT |
18 |
| KNOW YOUR
STARTING POINT |
18 |
| LOGICAL
STEPS |
19 |
| IMPLEMENT
YOUR PLAN |
20 |
| MONITOR
YOUR PLAN |
20 |
| REVISIT
YOUR GOALS |
21 |
| APPLYING
YOUR GOALS |
21 |
| WRITING
YOUR BOOK |
24 |
| PLOTTING
YOUR NOVEL |
25 |
| WRITING A
NOVEL IN 30 DAYS |
29 |
| EDITING
YOUR MANUSCRIPT |
32 |
| EDITING -
AGAIN… |
37 |
| CREATING
CONFLICT AND SUSTAINING SUSPENSE |
41 |
| WHAT IS AN
EBOOK? |
46 |
| YOUR
EBOOK'S DESIGN |
48 |
| INTERNAL
DESIGN |
48 |
| EXTERNAL
DESIGN |
50 |
| PREPARING
AND CREATING YOUR E-BOOK |
52 |
| EBOOK
FORMATS |
52 |
| EXE FORMAT |
52 |
| PDF FORMAT |
53 |
| EBOOK
COMPILERS |
54 |
| FREE EXE
COMPILERS |
55 |
| COMMERCIAL
EXE COMPILERS |
56 |
| FREE PDF
COMPILERS |
58 |
| COMMERCIAL
PDF COMPILERS |
59 |
| PREPARING
YOUR PAGES |
60 |
| CREATING
YOUR EBOOK |
62 |
| COPYRIGHT
PROTECTION |
63 |
| WRITER'S
RIGHTS |
65 |
| PREPARING
FOR DISTRIBUTION |
69 |
| GETTING
YOUR EBOOK INTO CYBERSPACE |
71 |
| SALES PAGE |
72 |
| DOWNLOAD
PAGE |
72 |
| EBOOK
THEFT AND PIRACY |
73 |
| GETTING
SALES |
75 |
| STORE
FRONT |
76 |
| CREATING
YOUR AUTHOR WEB SITE |
77 |
| CREATING
YOUR SITE |
77 |
| FREE
TEMPLATES, GRAPHICS AND TOOLS FOR YOUR SITE |
80 |
| WEB HOSTS
AND FREE SERVERS |
80 |
| CREATING
TRUST |
81 |
| CREATING
TRUST THROUGH CONTENT |
81 |
| FREE
CONTENT |
83 |
| CREATING
YOUR SALES PAGE |
84 |
| FOCUS |
84 |
| ACCEPTING
PAYMENTS |
85 |
| THIRD-PARTY
MERCHANT ACCOUNTS |
86 |
| OTHER
METHODS OF PAYMENT |
89 |
| GETTING
VISITORS, GENERATING SALES AND INCREASING SALES |
90 |
| GETTING
VISITORS TO YOUR SITE |
90 |
| GETTING
TARGETED VISITORS TO YOUR SITE |
91 |
| SEARCH
ENGINES |
91 |
| INCREASING
SEARCH ENGINE RANKING |
92 |
| KEYWORD
INTENSITY |
93 |
| SUBMITTING
YOUR SITE TO SEARCH ENGINES |
93 |
| BUILDING
YOUR TARGET AUDIENCE |
94 |
| MUTUAL
LINKS |
94 |
| CONTRIBUTE |
94 |
| AFFILIATE
PROGRAMS |
95 |
| EMAIL
SIGNATURES |
96 |
| SPAM |
97 |
| NETWORK |
97 |
| BOOK
REVIEWS |
98 |
| 101 BOOK
REVIEW WEBSITES |
99 |
| WORD OF
MOUTH - AGAIN |
102 |
| GETTING
PUBLISHED |
104 |
| ALTERNATIVE
PUBLISHING OPTIONS |
104 |
| ELECTRONIC
FORMATS |
105 |
| CD-ROM |
105 |
| PRINT
PUBLISHING |
106 |
| TRADITIONAL
PUBLISHING |
106 |
| PRINT ON
DEMAND |
108 |
| SUBSIDY
PRESS |
109 |
| GOING
TRADITIONAL |
110 |
| WRITING
THE PERFECT QUERY LETTER |
111 |
| MASTERING
THE SYNOPSIS |
114 |
| MANUSCRIPT
FORMAT |
117 |
| DO YOU
REALLY NEED AN AGENT? |
122 |
| CREATING A
BEST-SELLER |
125 |
| A WORD OF
WARNING... |
125 |
| HOW DOES A
SMALL PUBLISHER GET ON THE BEST-SELLER LISTS? |
125 |
| PROMOTION,
PROMOTION, PROMOTION! |
127 |
| EXPANDING
YOUR BUSINESS |
141 |
| AFFILIATE
PROGRAMS |
141 |
| THE KEY TO
HIGH-VOLUME WEB SALES |
143 |
| ENTICING
NEW AFFILIATES |
145 |
| TRAINING
THE SALES TEAM |
146 |
| KEEPING
TRACK |
147 |
| STATISTICS |
147 |
| CONCLUSION |
153 |
| BONUS
SECTION |
154 |
| CRITIQUE
GROUPS AND WORKSHOPS |
155 |
| SHORT
FICTION RESOURCES |
156 |
| WRITER'S
RESOURCES |
156 |
| WEBMASTER
FREEBIES |
160 |
| EBOOK
CREATION PROGRAMS |
160 |
| EBOOK
COVER GENERATORS |
161 |
| AUTO-RESPONDERS |
161 |
| TRAFFIC
GENERATORS |
162 |
| E-COMMERCE
SOLUTIONS |
163 |
| |
|
